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Auction Edge

Name: Auction Edge
Address: Franklin, TN, US
Telephone: +18005228404
Price range: $$

Auction Edge, the source of EDGE Pipeline, is the largest portal for vehicles at independent auctions

The company offers a single platform on which the nation’s leading remarketers offer their vehicles, making it easy for dealers to locate auctions, source vehicles, and acquire inventory.

05/22/2026

Rawls Auto Auction celebrated its 88th Anniversary Sale, and it did not disappoint!

Dealers turned out in full force, the energy on the floor was electric, and Julianne and her team proved once again that they know how to run a great sale and throw a great party.

Highlights included a standout lineup of classic antiques that had the crowd buzzing.

Auction Edge was proud to be onsite for the celebration, handing out swag and soaking in 88 years of independent auction history. Congratulations to the entire Rawls team on this milestone. Here's to many more!🎉

05/06/2026

Ryan Russell and Kim Waterman were recently on-site at ACVINAA, getting the team fully up and running on Paperless PSI, Auction Edge's digital inspection solution that eliminates paper-based condition reporting and streamlines the auction lane experience.

The rollout was met with immediate enthusiasm, and the training days were productive from the start. A big thank-you to GM Andrew Shaefer and the entire ACVINAA crew for the warm welcome and full engagement throughout the visit.

That kind of team buy-in makes all the difference during a new technology implementation. This is what auction modernization looks like in practice. One great team at a time!

04/16/2026

There’s something special about the way business is done in towns like Mediapolis—it’s personal, professional, and world-class.

While traveling through Iowa, Account Manager Morgan Mackey had the opportunity to stop by Dealers Choice Auto Auction and meet the incredible team in person.

A huge thank you to Kevin Bush for the tour and for sharing some of the exciting things happening at the auction. Morgan also enjoyed connecting with Jennifer and Deana. Thank you to the entire team for the warm welcome!

https://www.dcaa.com/

04/14/2026

When our account manager Tammy Sullivan walked into South Florida Auto Auction last week, it was her first visit since they went live on EDGE Pipeline. But it was hardly their first introduction.

Tammy has known the AAH Auctions team for over eight years. That kind of continuity matters in this industry. So does seeing what a full launch actually looks like in the lanes.

An impressive 1,500+ vehicles across four lanes!

Congratulations to the South Florida Auto Auction team. We're glad to be running alongside you!

https://southfloridaaa.com/

04/10/2026

We want to extend a massive thank you to the team at America’s Auto Auction Iowa.

This auction has nearly 63 years of history in the industry, and it’s clear that their longevity is fueled by an incredible ability to evolve.

During their recent system conversion, the team was tasked with adopting three new systems simultaneously. While many legacy operations might shy away from such a significant shift, this team stepped up, leaned in, and mastered these new tools in record time. You guys rock!

We can’t wait to see how these new efficiencies take your auction to the next level.

New Reporting Tools for deeper insights.
New Condition Report (CR) Workflow for better accuracy.
New Post-Sale Inspection (PSI) Tools for maximum efficiency.

Here's to the next chapter of success in Iowa!

04/02/2026

Morgan Mackey wrapped up a strong California run with a final stop at America's Auto Auction Northern California in Fairfield, and it did not disappoint.

From the top down, this team showed up fully engaged. The crew opened their doors and their workflow, eager to explore where EDGE Pipeline could help push efficiency even further.

With double blocks running in every lane, the energy on the floor was exactly the kind of fast-paced environment that makes independent auctions a force in wholesale.

What stood out most? A high-performing team that's still hungry to get better. That's the kind of partnership that drives results on both sides of the relationship.

Big thanks to the whole AAA Northern California crew for a standout finish to a great week on the road!

https://www.americasaa.com/locations/northern-california

03/25/2026

Kim Waterman recently had the pleasure of joining Jerry Barker, GM, and his outstanding team for their Anniversary Sale in Concord, NC.

Despite below-average temperatures, dealer turnout in the lanes exceeded expectations — a true testament to the relationships this team has built with the remarketing community.

During the event, Kim presented Auction Edge's Pipeline platform — a powerful online remarketing solution designed to give dealers greater inventory access and operational efficiency. She was pleased to onboard several new dealers to the platform as a result.

Events like this are a reminder of why in-person connection still matters in automotive remarketing.

Congratulations to Jerry and the team on another successful sale!

Check out SWAA on EDGE Pipeline: https://www.edgepipeline.com/components/report/presale/event_list/speedwayaa
https://speedwayaa.com/

03/10/2026

California Auctions: Stop 2!

If the first stop was busy, All Valley Dealers Auto Auction took things to another level for Morgan Mackey’s latest visit. Morgan wants to give a massive shoutout to the entire team for such a warm welcome; as a family-owned and operated auction, their pride and openness to mastering new processes in a short window was evident from the start.

It was a packed week in every sense of the word! Morgan watched the crew prove they can balance high-volume grit with forward-thinking tech, specifically focusing on:

* Enhanced Condition Reports: Mastering more detailed vehicle assessments.
* Paperless Transitions: Moving to seamless digital post-sale inspections.
* Strategic Offers: Implementing brand-new ways to work offers and close deals.

Between the dedicated people and the impressive inventory, it’s hard to beat an auction that boasts sunsets like the ones Morgan witnessed.

This team truly knows how to get the job done while keeping an eye on the future.

Ready to see what they have to offer? Check out All Valley Dealers Auto Auction on EDGE Pipeline!
https://www.edgepipeline.com/components/location/view/avdaa

03/02/2026

Morgan Mackey started her California trip at Norwalk Auto Auction, and the experience didn't disappoint. That banner hanging outside? It's spot on—some of the friendliest people in the industry (though judging by the group photo, they might be just a little bit ornery, too! Ha!).

What stood out most wasn't just the welcoming atmosphere, but the deep-rooted expertise of the team. The majority of their employees have been with the company for over 10 years—a true testament to their culture and the institutional knowledge they bring to every sale.

Despite a packed parking lot and the hustle of running two sales a week, the Norwalk team was incredibly welcoming. The visit included a great deep dive into:

• A new Pre-Sale inspection process to elevate vehicle standards.
• Advanced reporting tools designed to get data into customers' hands faster than ever.

It's refreshing to partner with a team so eager to embrace innovation even at their busiest.

Huge thanks to the Norwalk Auto Auction team for the hospitality! https://www.norwalkautoauction.com/

02/23/2026

Kim Waterman, Senior Account Manager at Auction Edge, recently had the pleasure of spending time onsite with Juan Gallo, Pedro Diaz, and Toni Meeks at AutoNation Los Angeles.

What stood out most wasn’t just the technology — it was the teamwork. AutoNation is utilizing the full Auction Edge Product Suite and leaning into newer platforms like Paperless PSI to drive digital growth and adoption with curiosity and enthusiasm.

The conversations were thoughtful, collaborative, and centered around how to continue improving efficiency and delivering even greater results. There’s something special about working with partners who are fully engaged, open to learning, and committed to growing together. Visits like this are a great reminder that success isn’t just about solutions — it’s about relationships.

Thank you to the AutoNation Los Angeles team for the warm welcome and continued partnership. We’re excited about what’s ahead.

Check out AutoNation Los Angeles on EDGE Pipeline!
https://www.edgepipeline.com/components/report/presale/event_list/primeaa

02/19/2026

Kim Waterman, Account Manager at Auction Edge recently had a fantastic visit and tour of the auction with Gabe Slater from South Bay Auto Auction!

South Bay has been an outstanding partner with EDGE Pipeline Services for several years, and it’s always great to see firsthand the professionalism, efficiency, and teamwork that make the operation so successful.

Strong partnerships are built on trust, consistency, and shared goals—and South Bay continues to exemplify all three. We truly value the collaboration and look forward to continued growth and success together.

Thank you, Gabe, for the time and the tour!

Check out South Bay on EDGE Pipeline
https://www.edgepipeline.com/components/report/presale/event_list/southbayaag/

Address

Franklin, TN

Opening Hours

Monday	7am - 7pm
Tuesday	7am - 7pm
Wednesday	7am - 7pm
Thursday	7am - 7pm
Friday	7am - 7pm

Telephone

+18005228404

Website

https://www.auctionedge.com/, https://www.edgepipeline.com/

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