Hermosa Cyclery

09/05/2026

Miles, Steve, and Jun parking bikes at the Fiesta Hermosa bike corral today. Serving lots of great folks with free bike parking.

09/05/2026

Labor Day Fiesta is BACK! Ride your bike to Fiesta Hermosa this weekend and park for free in the bike corral! We're hosting as usual. See you there!

07/17/2026

Test ride an Aventon, Urtopia, Electra, Segway, or Retrospec e-bike today! Photo and window painting by our Natalie Zain. Cameo appearance by our Ethan Cruz.

Bike and E-bike sales, service and rentals at The Strand in Hermosa Beach.

06/30/2026

Hermosa Cyclery is running the Kids' Bike Races again this year at the Manhattan Beach Grand Prix, Sunday, July 12th at noon. Registration sells out early. FREE admission for spectators.

Big fun for kids and parents at the 2026 Manhattan Beach Grand Prix Kids' Races.

06/20/2026

Hermosa Cyclery is hosting the Kids’ Races at the Manhattan Beach Grand Prix again this year on Sunday, July 12th. Here’s this year’s medal.

Big fun for kids and parents at the 2026 Manhattan Beach Grand Prix Kids' Races.

06/08/2026

Hermosa Cyclery’s first manager, Stuart Orford, stopped by for a visit yesterday. He worked here from 1972 to 1979 and was my boss for a few days when I started in ‘79. He made a very positive, lasting impression in such a short time and did the same yesterday.

I figured we would spend maybe 10 to 15 minutes chatting. Two hours later, it still hadn’t been enough time. I had completely overlooked that we both spent a fair amount of time with the same fascinating cast of characters who surrounded our beloved late founder, Harold Schumaker. I was enthralled to hear about our early history that occurred before my time. - Steve

06/05/2026

Bam! We're a Segway dealer! Segway - Smart tech-forward performance. Check out the MUXI e-bike. In stock starting now. https://www.hermosacyclery.com/bikes/electric-bikes/segway/

05/30/2026

Get your pedals ready! 🚲 We’re running the Kids' Bike Races at the 63rd Annual Manhattan Beach Grand Prix on Sunday, July 12th at Live Oak Park.

Every racer gets a medal, T-shirt, and goodie bag! Registration ALWAYS sells out early, so secure your spot today! FREE admission for spectators.

Big fun for kids and parents at the 2026 Manhattan Beach Grand Prix Kids' Races.

05/29/2026

The highly anticipated Aventon Pace 5 has arrived! We have all 5 colors in both sizes in stock. The motor is 750W and the range is up to 75 miles.

Bicycle Sales, Service and Rentals

05/24/2026

Parking bikes and making friends at Fiesta Hermosa Sunday.