10/20/2026
TikTok Shop demand arrives in spikes. A single creator video can sell through weeks of inventory in a few days, with no forecast and no warning.
That spike amplifies whatever is already true about your inventory. If you already run out of stock between purchase orders, or your forecast misses by a wide margin, both problems grow on this channel.
The cost goes beyond the lost orders. While the video keeps circulating, it sends shoppers to a listing that cannot take their order, and the attention the channel exists to create goes to waste.
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