Southwest Watersports

05/28/2026

Swipe through the lineup for our On-Water Demo Day at Lake Alan Henry on May 30th, 2026, featuring MasterCraft, Barletta, and Cobalt models available to demo throughout the day. 🏄‍♂️

Whether you want surf performance, smooth cruising, or something built for the whole family, this is your chance to experience them on the water instead of just looking at them online.

Come spend the day with us at the lake!

05/26/2026

Huge congratulations to the Claire family on their new MasterCraft X24. 🤝

This marks their third X24 from Southwest Watersports, and we’re grateful for their continued trust in our team. Excited to see this one out on the water.

05/23/2026

Wishing everyone a safe and happy Memorial Day weekend! 🇺🇸

We hope you’re spending it with family, friends, and making the most of the long weekend on the water!

05/21/2026

Summer is here, and now’s the time to get on the water! 🏄‍♂️

Join us June 6th, 2026, at Hemingway’s on Possum Kingdom Lake for our On-Water Demo Day featuring MasterCraft and Chris-Craft. Whether you’re interested in surf performance, classic design, or a more refined way to spend time on the lake, our team will be there to walk you through both lineups and get you behind the wheel.

Southwest Watersports is your trusted boat and MasterCraft® dealer in New Mexico and Texas. Visit one of our locations today!

05/19/2026

Dare to Compare! 🤝

Join us June 6th, 2026, at Navajo Lake Marina for our On-Water Demo Day featuring MasterCraft, Nautique, Barletta, and Cobalt.

This is your opportunity to get behind the wheel, compare surf performance side-by-side, and spend time on the water with multiple lineups in one place. Whether you’re looking for wakes, luxury cruising, or family comfort, our team will be there to help you experience the differences firsthand.

We’ll see you there!

05/16/2026

Join us on May 30th, 2026, at Lake Alan Henry for our On-Water Demo Day featuring MasterCraft, Barletta, and Cobalt! 🏄‍♂️

This is your chance to get behind the wheel, spend time on the water, and experience the differences between each lineup firsthand. From surf performance to refined cruising and family-focused comfort, our team will be there all day to answer questions and help you find the right fit for your season.

We’d love to see you out there!

day

05/15/2026

The 2026 MasterCraft NXT23 brings together size, surf performance, and everyday usability in one platform. Clean, consistent waves, a spacious layout for a full crew, and the reliability the NXT lineup is known for make it a strong fit for the upcoming lake season! 🏄‍♂️

See the NXT23 at Southwest Watersports!
📲 https://bit.ly/4eBkrjZ

05/13/2026

The 2026 MasterCraft XT24 brings together space, surf performance, and comfort in one platform. With an open layout, SurfStar for dialing in the wave, and refined finishes throughout, it’s built to handle a full crew without sacrificing performance.

See the XT24 at Southwest Watersports.
📲https://bit.ly/4eUygtF

05/11/2026

We’re hiring a full-time Lot Porter at our Lubbock location.

This role is a key part of our day-to-day operations—helping keep our lot organized, boats and trailers moved, and everything ready for our customers. If you’re dependable, hardworking, and enjoy being around boats, we’d like to hear from you.

Apply today or reach out to our team for more information.
📧: [email protected]

05/10/2026

Happy Mother’s day from all of us at Southwest Watersports!🏄‍♀️

05/08/2026

Let's normalize buying your wife a boat for Mother's Day! 🌷