04/25/2026
"Aware, Play, Create" is my LinkedIn enewsletter brand. If you're curious about how ‘Aware, Play, Create’ can apply to marketing, play around with AI and see if you can come up with ideas for strategic marketing. You can use AI to identify companies you want to work with that are in your niche.
Once you’ve accomplished determining who your niche is, be cognizant and aware of opportunities. When it comes to researching companies and roles, exercise creativity and think like a detective. You can start be researching who the Design Team Lead might be and draft an email, or send a LinkedIn message offering outside support!
I’ve put into practice these ‘Aware, Play, Create” principles with my marketing. I used the Marketing Mentor, Ilise Benun’s tips, to offer outside support to marketing departments.
… Or you can contact someone else in the company other than the Design Team Lead — perhaps an Email Marketing Team Lead, so you don’t exhaust your contacts. Employ AI to find these leads or use LinkedIn to filter roles in whatever department relates to your business.
Freelance is Daily, and although marketing freelance should be daily… sometimes it’s not. That’s just the way it is.
It’s not a big deal, with awareness, you can cultivate allowing which can result in patience.
