Wheels Up Adventures

Wheels Up Adventures Virtuoso Travel Advisor specializes in designing both group & individual itineraries around the world. Viator - Book your own local destination experiences.

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09/06/2026

We planned a hike. The village planned a welcome.

Before we’d even reached the town, the drums started. Then the singing. Then a wave of little girls in embroidered dresses and tinsel hair, dancing in the dirt as if we were the best thing to arrive all year.

Breakfast was Berber style and generous: Moroccan crepes, warm bread, fresh fruit, honey donuts, mint tea, and juice. We ate well. We danced, sang, and celebrated together.

We’d brought French books and shoes for the children.

Then we climbed the mountain together and planted prickly pear on the slope, a small thing that will still be growing there long after we’ve gone home.

A village that gave us everything, and a chance to leave a little behind. That’s what travel is for.

09/06/2026

We planned a hike. The village planned a welcome.

Before we'd even reached the town, the drums started. Then the singing. Then a wave of little girls in dresses and tinsel hair, dancing in the dirt as if we were the best thing to arrive all year.

Breakfast was Berber style and generous: Moroccan crepes, warm bread, fresh fruit, honey donuts, mint tea, and juice. We ate well. We danced, sang, and celebrated together.

We'd brought French books and shoes for the children.

Then we climbed the mountain together and planted prickly pear on the slope, a small thing that will still be growing there long after we've gone home.

A village that gave us everything, and a chance to leave a little behind. That's what travel is for.

Next year, the brand-new S.S. Marlene will be bringing Art-Deco flair to the rivers of Central Europe. This ship draws i...
09/06/2026

Next year, the brand-new S.S. Marlene will be bringing Art-Deco flair to the rivers of Central Europe. This ship draws inspiration from actress Marlene Dietrich, who was born in Germany in 1901 and went on to become a Hollywood movie star. The ship’s design showcases the time period in which she came to prominence, with nods to her to career as an actress and singer.

09/06/2026

Today starts at 7:30am in Marrakech, and it doesn’t involve a single hotel site inspection.

Before PURE opens tomorrow, 150 of us are heading into the Atlas Mountains to Tadart Ait Bousaid, a village of 120 families set 3,000 feet up in the Iguer Ferouan Valley. We’ll hike in, share a Berber breakfast, and see the work Travel Link Foundation has been doing to restore the local school and bring year-round irrigation to the farms. Then we plant prickly pear cacti with the families who live there.

Yesterday I went into town and bought a stack of French elementary school books to bring along for the school. A small thing. But small things are what fill a classroom.

These mountains aren’t new to me. On a previous trip I spent time in a Berber home, and that experience # stayed with me long after I flew home. Earlier this week at Kasbah Tamadot, I sat with Muhammad, who shares Berber culture and the ritual of mint tea with guests, and the pull was just as strong. Getting to return to this community, and to give something to it rather than just take in the view, is an honor I don’t take lightly.

This is the part of luxury travel I care about most. Not the thread count. The idea that a trip can leave a place stronger than it found it.

More from the trail later. Wheels up. 🌍

Today starts at 7:30am in Marrakech, and it doesn't involve a single hotel site inspection.Before PURE opens tomorrow, 1...
09/06/2026

Today starts at 7:30am in Marrakech, and it doesn't involve a single hotel site inspection.

Before PURE opens tomorrow, 150 of us are heading into the Atlas Mountains to Tadart Ait Bousaid, a village of 120 families set 3,000 feet up in the Iguer Ferouan Valley. We'll hike in, share a Berber breakfast, and see the work Travel Link Foundation has been doing to restore the local school and bring year-round irrigation to the farms. Then we plant prickly pear cacti with the families who live there.

Yesterday I went into town and bought a stack of French elementary school books to bring along for the school. A small thing. But small things are what fill a classroom.

These mountains aren't new to me. On a previous trip I spent time in a Berber home, and that experience stayed with me long after I flew home. Earlier this week at Kasbah Tamadot, I sat with Muhammad, who shares Berber culture and the ritual of mint tea with guests, and the pull was just as strong. Getting to return to this community, and to give something to it rather than just take in the view, is an honor I don't take lightly.

This is the part of luxury travel I care about most. Not the thread count. The idea that a trip can leave a place stronger than it found it.

More from the trail later. Wheels up. 🌍

Indulge in the timeless beauty of Cape Greco, on the southeastern tip of Cyprus’ island, where turquoise waters, elegant...
09/05/2026

Indulge in the timeless beauty of Cape Greco, on the southeastern tip of Cyprus’ island, where turquoise waters, elegant coastal scenery, and incredible sea caves create the perfect setting for a luxury retreat. Elevate your next vacation—DM today to start planning your unbelievable Mediterranean escape!

From trackside excitement to one‑of‑a‑kind experiences after the checkered flag, Las Vegas is ready for all of the Formu...
09/05/2026

From trackside excitement to one‑of‑a‑kind experiences after the checkered flag, Las Vegas is ready for all of the Formula 1 action.

September's the month to stop scrolling and start booking. DM me to know how to get up to $1,000 in Instant Savings, plu...
09/05/2026

September's the month to stop scrolling and start booking. DM me to know how to get up to $1,000 in Instant Savings, plus your second Sailor sails for 70% off — savings that show up the moment you book, no strings attached. More ocean views, more sunset toasts, more room to breathe without paying more for it. Whatever your version of a great trip looks like, this is your sign to sail.

Set sail on the vacation of your dreams without breaking the bank! 🚢✨ From gourmet feasts to exhilarating adventures lik...
09/05/2026

Set sail on the vacation of your dreams without breaking the bank! 🚢✨ From gourmet feasts to exhilarating adventures like surfing and rock climbing, every day is packed with entertainment. 🌟 Dive into unforgettable experiences with Royal Caribbean!

Feel the thunder and witness the raw power of nature at Argentina’s Iguazu Falls. Standing 80 meters high and stretching...
09/04/2026

Feel the thunder and witness the raw power of nature at Argentina’s Iguazu Falls. Standing 80 meters high and stretching for nearly 3 kilometers, they will leave you absolutely breathless. Can you hear the call of this spectacular wonder? Call me without delay to book your next epic adventure!

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