09/03/2026
Why the Protea? If you’ve been following along with Amanda Boehm Travel, you may have noticed a little flower woven into my branding - the Protea.
It’s not just because I think it’s beautiful. It’s because it represents so much of why this business exists. The Protea is native to South Africa, a place that has held a very special piece of my heart for years. And Cape Town, in particular, is my favorite place in the world.❤️ There is something about South Africa, the landscapes, the people, the culture, the diversity, that continues to pull me back.
But the Protea itself carries an even deeper meaning. It represents transformation, change, resilience, strength, diversity, and unity. And those words feel incredibly personal to me.
This business was born out of a deep need for change and growth. I wanted to build something different. Something that was mine. Something rooted in the things I genuinely love and am passionate about.
Starting a business from the ground up hasn’t always been easy. There have been plenty of moments of uncertainty, learning curves, long days, and figuring things out as I go. But every challenge has also reminded me of the resilience it takes to build something meaningful.
And then there’s diversity and unity, which are two things I believe are at the heart of travel. Travel has this incredible ability to bring us outside of what we know. To experience different cultures, perspectives, traditions, landscapes, and ways of life. To remind us that our world is beautifully diverse, while also showing us just how connected we all are.
That is what I want Amanda Boehm Travel to represent.
Transformation through travel.
The courage to change.
The resilience to keep growing.
And the belief that there is beauty in both our differences and what brings us together.
So when you see the Protea in my logo, you’ll know it’s more than a flower. It’s a little reminder of where I’ve been, what I’ve overcome, and what I’m building. And perhaps most importantly it represents the journey - mine and yours. 🩵
📸: Kimberly Hidore | Wedding Photographer