07/22/2026
I've noticed something interesting.
About 80% of the freight we move never comes from a load board.
Around 50% comes from our dedicated lanes.
Another 30% comes from relationships we've built over the years—brokers who send us weekly projects, monthly freight, morning emails, Telegram messages, or simply pick up the phone.
Only about 20% comes from the spot market.
The interesting part?
Some of these brokers have been working with us since 2019.
That didn't happen because we booked one good load.
It happened because every load was treated as the beginning of a long-term partnership, not a one-time transaction.
So here's my advice:
When you book a load from a load board, don't just think about today's rate.
Think about how to make that broker call you directly next time.
That's where consistency, trust, and better opportunities come from.
Load boards find you loads. Relationships build your business.