07/10/2026
Massive logos are officially dead. But almost nobody is talking about what replaced them.
It's called provenance. Knowing exactly where something came from, who made it, and what makes it unrepeatable.
A logo is a public scream for attention. Provenance is a private receipt of authenticity.
The shift is from anonymous to human.
In 2026, knowing the story behind what you consume — and the people behind it — is the ultimate personality statement.