06/03/2026
The U.S. light-vehicle market received a small lift in May, mostly from fleet, but is still tracking lower than forecasts for the year heading into summer.
New car and light-truck sales rose 0.6 percent to 1.48 million last month, GlobalData said in a preliminary report, with volume down 5 percent year to date.
It was the first monthly increase in sales this year as affordability, elevated gasoline prices, weak consumer sentiment and high borrowing costs undermine demand.
May retail sales rose 0.2 percent and fleet shipments advanced 2.5 percent last month, GlobalData said.
The seasonally adjusted annual rate of sales, a broad measure of the industry’s health, tallied 16.21 million in May, Motor Intelligence said, at the top of the range of forecasts of 15.9 million to 16.3 million.
The latest SAAR reading was up from 15.7 million in May 2025 and April’s 16.1 million reading.
New car and light-truck sales have cooled from the highs of 2025, when consumers rushed to lock-in pre-tariff prices and take advantage of federal tax credits toward EV purchases before they expired in September.
While some automakers expect to post gains in 2026 ― Stellantis, Honda, VW and Mazda among them ― many analysts expect the market to cool this year after rising 2.2 percent to 16.35 million in 2025.
May results among major automakers that report monthly sales were mixed.
Ford Motor Co.’s U.S. sales slid 14 percent on weaker SUV and pickup volume, and the discontinued Ford Escape crossover.
Sales at the Ford division, down 13 percent, dropped for the fifth straight month, with Lincoln deliveries off 21 percent, its third straight decline, the company reported June 3.
F Series deliveries dropped 13 percent to 69,175 last month and are now down 15 percent year to date.
Two fires at a key aluminum supplier in 2025 have dented F Series production and supplies and Ford does not expect inventories to normalize until this fall.
The company reported gross stocks of the F Series, its top seller and the nation’s most popular light vehicle, stood at 183,900 at the end of May, down 16 percent, or 34,900 vehicles, from May 2025.
Overall, Ford said SUV sales fell 21 percent, truck deliveries dropped 8.4 percent and EV volume was off 44 percent.
Across the Ford division’s broad light-truck lineup, only four models ― Bronco, Explorer, Maverick and Transit ― generated higher sales last month.
Sales of the Escape, once among Ford’s most popular utility vehicles and a key entry to the brand, fell 80 percent to 3,427 in May. Ford dropped the crossover in late 2025.
Toyota Motor Corp. also posted weaker results in May on lower RAV4 volume and a slump in Lexus car deliveries. Read More:
New car and light-truck sales posted their first monthly increase this year, rising 0.6 percent to 1.48 million last month, GlobalData said in a preliminary report, with volume down 5 percent year to date.