03/10/2026
An important factor in running a company is staying vigilant about how your competitors are doing. The best gauge of whether your company is on track is revenue, earnings, and consumer confidence or opinion. You can have high market pe*******on but a very poor consumer rating, and although you are generating revenue, it won’t be sustainable in the long term. As your reputation catches up to you, your revenue will decline.
We have always cared about both in our company. Getting consumers to leave reviews is difficult; the conversion rate from requesting a review to actually receiving one is rather low. But if you don’t ask for a review, you will not get one. There is also the risk of exposing poor quality in your firm's mission. If any of your employees are not performing as expected in the field, it will come to light when you request a review. If the customer is unhappy with your company, they are more likely to leave a negative review.
We always strive to improve. As I do a quick search of some of our competitors in the Florida market, where we are dominant, I compared two companies, one of which is probably our closest competitor in size. Google is where reviews matter most, since it is the largest search engine. Our closest competitor has 24 Google reviews with a 4.8 out of 5.0 rating, and another has 100 Google reviews with a 4.9 out of 5.0 rating. Of the 100 reviews, only 4 have been in the last 2 years. Now I commend the reviews, but we watch this carefully. Reviews are the consumer's window into your company.
Sun Coast Marine Surveying, as of this morning, has 651 reviews with a 4.9 rating. That is 5.3 times greater than the combined number of the two of our competitors. This by no means suggests these competitors are not competent companies; they are. But when we say that Sun Coast Marine Surveying is the largest and number one-rated company in our industry, we are stating a fact.
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