06/03/2026
The biggest gap in events isn’t budget; it’s measurement. Planners are under pressure to prove impact, but the tools and frameworks aren’t always there.
As our President & CEO, Catherine Chaulet, shares, the next opportunity for our industry is turning confidence into proof by connecting meetings and incentives to measurable outcomes like revenue, retention, and stronger relationships.
Thank you to Exhibitor for featuring insights from our latest survey and highlighting Catherine’s perspective on the future of event ROI and the lasting value of in-person experiences.
Read the full article: https://www.exhibitoronline.com/news/article.asp?ID=25152