18/08/2026
From Volume to Value: A Perspective on Vietnam Tourism
ASIA DMC had the opportunity to share a few perspectives with VTV’s Vietnam Today on the next stage of Vietnam tourism and how the industry can continue creating greater value from every journey.
As a destination management company, staying close to market developments is an important part of how we work. We continuously observe changing traveler expectations, destination strengths and challenges, and emerging travel trends to better understand what international travelers are looking for.
From authentic cultural and culinary experiences to wellness, luxury travel, golf, MICE, and sustainable tourism, these evolving preferences are shaping how travel experiences need to be designed and delivered.
For our B2B partners, these insights help us continuously refine our products, identify the right experiences, and create journeys that are relevant to different markets and traveler profiles.
The conversation also highlighted opportunities for Vietnam to develop more distinctive tourism experiences, strengthen the overall service ecosystem, and improve connectivity across destinations.
At ASIA DMC, we believe that quality, authenticity, and meaningful connections will continue to play an important role in the future of Vietnam tourism.
Follow ASIA DMC for more insights, destination updates, and travel opportunities across Vietnam and Southeast Asia.