Genimex

01/09/2026

✨FARMER FEEDBACK✨

25/08/2026

🎥 How confident are you in your heat detection?📹

In Episode 8, Trina catches up with Bruce, General Manager of Beacon Automation at the NZ Fieldays, to discuss the value of accurate heat detection and why it becomes even more critical in pasture-based dairy systems.
With Beacon products used by farmers in approximately 50 countries worldwide, Bruce shares how simple, reliable heat detection tools can help improve reproductive performance and support better breeding decisions.

In this episode, you'll discover:
✅ Why accurate heat detection matters
✅ The challenges of identifying cows on heat in pasture-based systems
✅ The range of heat detection solutions available from Beacon
✅ How Beacon products work in practice
✅ Just how quick and easy they are to apply on farm

🌿 Whether you're looking to improve submission rates, increase reproductive performance, or make heat detection more efficient, this episode is packed with practical insights.
🎬 Watch Episode 8 now:
https://www.youtube.com/

Accurate heat detection plays a critical role in achieving strong r...

20/08/2026

✨ FARMER FEEDBACK ✨

17/08/2026

💡 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻𝗹𝘆 𝗼𝗻 𝗺𝗶𝗹𝗸 𝘆𝗶𝗲𝗹𝗱 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗲𝗲𝗱𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? You might be leaving profit on the table.

In today’s dairy world, true success comes from balance — not extremes. That’s the core of the Nordic breeding philosophy: breed for profitability, not just production.

When you breed only for yield:
❌ You risk poorer health
❌ Fertility declines
❌ Cows may leave the herd sooner
❌ Vet costs go up

Instead, Nordic breeding focuses on a well-rounded cow:

✔️ 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝘀 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁𝗹𝘆
✔️ 𝗦𝘁𝗮𝘆𝘀 𝗵𝗲𝗮𝗹𝘁𝗵𝗶𝗲𝗿 𝗹𝗼𝗻𝗴𝗲𝗿
✔️ 𝗛𝗮𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲
✔️ 𝗡𝗲𝗲𝗱𝘀 𝗳𝗲𝘄𝗲𝗿 𝘁𝗿𝗲𝗮𝘁𝗺𝗲𝗻𝘁𝘀
✔️ 𝗢𝗳𝗳𝗲𝗿𝘀 𝗵𝗶𝗴𝗵𝗲𝗿 𝗹𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻

Balanced breeding = Resilient, efficient, and cost-effective herds 🐄🧬

At VikingGenetics, we’ve proven you don’t have to sacrifice one trait for another. Our data shows it’s possible to improve health, fertility, longevity, and production — all at once — for sustainable profitability.

📈 𝗧𝗵𝗶𝘀 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗴𝗲𝗻𝗲𝘁𝗶𝗰𝘀 — 𝗶𝘁’𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝘀𝗲𝗰𝘂𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗳𝗮𝗿𝗺’𝘀 𝗳𝘂𝘁𝘂𝗿𝗲.

Want to breed smarter and earn better? Explore how the Nordic model fits your herd: https://eu1.hubs.ly/H0wZ2VW0

11/08/2026

🎥 How much impact does fertility have on the productivity and profitability of a dairy herd?🎥

Trina sits down with Lorna McNaughton, LIC Senior Scientist (Animal Science), to explore one of the most important drivers of success in a pasture-based dairy system—fertility.

With a unique background spanning dairy farming, reproduction science, heifer rearing, disease traits, strain trial research, and methane breeding value research, Lorna brings a wealth of practical and scientific expertise to the conversation. As LIC's fertility specialist within the R&D team, she shares insights into the factors that influence reproductive performance and the role genetics can play in improving herd fertility.

🌿 Whether you're focused on improving herd performance, breeding decisions, or long-term profitability, this episode offers valuable insights from one of LIC's leading animal scientists.

🎬 Watch Episode 7 now:

Fertility is one of the most important drivers of profitability and...

02/07/2026

VikingHolstein brings you trusted Nordic Holstein genetics — backed by decades
of real-world data — for farmers who value healthy, fertile, and efficient cows that
stay productive year after year.

Contact your Genimex agent to find out about the newest bulls available.

29/06/2026

24/06/2026

As the Autumn season comes to an end, remember to ask your Genimex agent about the Short Gestation Length Dairy option we have available to help pull back the tail end cows.

https://www.genimex.co.za/contact-us

22/06/2026

🎥What goes into selecting the right bulls for farmers around the world?🎥

We’re joined by Casey Inverarity, International Product Manager and LIC’s go‑to expert for all things bull‑related.
With experience spanning LIC Livestock Selection, the New Zealand sales team, and now the international team, alongside her involvement in her family dairy farming business, Casey brings a unique, end‑to‑end perspective on breeding and bull selection.

LIC’s breeding philosophy is simple, but powerful:
✅ Efficient production
✅ Robust, pasture‑based cows
✅ Easy to manage
✅ Long‑lasting and great to milk
In this episode, Casey shares how this philosophy is brought to life—and how LIC works to select and deliver the very best bulls to farmers around the world.

🌿 Filmed onsite at the Vale Bull Farm, this is an inside look at the people, systems, and thinking behind pasture‑proven genetics.

👉 Watch now to learn how the right bulls can shape herd performance.

What goes into selecting the right bulls for farmers around the wor...