Crystal Communications
The general outlook in Zimbabwe is positive and the business environment is largely conducive to productivity. Most local businesses are presently jostling to become leaders in our emerging economy, whilst also seeking to gain recognition on the global market. Admittedly, it is no small feat and presents a real challenge that is attainable by recognising the need to harness
and utilise communication skills effectively. Our interventions are geared to assist organisations and individuals with all the skills necessary to claim the competitive advantage in any business interaction. In all our interventions, we retain your original strategy, technology and operational systems. In fact we integrate them within our solutions. Vision
To be the most consulted communications organisation in Zimbabwe and beyond, and to assist organisations effectively bridge the communication gap with all their stakeholders. Mission
To assist organisations effectively get their message across in the best way possible, every time through our uncompromising commitment to high quality output. What we do
Consultation is the hallmark of our business. We will consult and discuss our interventions exhaustively before we apply them to your specific setting. If anything, we believe that a company must retain its corporate image and that whatever this image may be, there is always room for improvement – we will unleash your full communication potential with the following interventions;
Business Writing
Editing and Proofreading
Most companies will already have existing literature including company profiles, brochures, and web content. For most, this literature is far from perfect and Crystal Communications can proof read this literature, pick out any spelling and grammatical errors and transform it into cutting edge business communication that gets the right message across first time. All this is done without altering your corporate image and will not interfere with branding and other Marketing Communication. In-House Publications
It has become a growing trend among businesses to keep in constant touch with all stakeholders through the distribution of Newsletters and other publications. Crystal Communications can collate and edit such publications on your behalf. This is done by collecting information from different units of your business and consolidating it into a reader-friendly format suited for the target audience. This also applies to the more technical of organisations that constantly face the challenge of communicating to the ordinary readers who may be unfamiliar with trade specific jargon. Writing of Business Documents
Crystal Communications appreciates that writing may not be an organisation’s core business and that it may not be viable to engage someone specifically for the job. We also provide a writing service for the following business documents;
• project proposals
• company profiles
• brochures
• outlines
• Proposals
• business letters
• web content
Training
Business Writing Skills
Granted that some organisations do not need to retain staff members who specialise in business writing – some employees may still need to attain good business writing skills. We can also coach these staff members on the tenets of good writing skills by role. The training is tailored to the specific job profile in order to provide the relevant output for the intended audience. This training is done over a 2 day period and facilitation is possible for groups of between 4 to 25 participants. Through this programme, writing output is clear, simple and concise. Learners are taught skills like;
• clarity and use of tenses
• overcoming common English Business writing errors
• setting and achieving objectives
• correct audience targeting
• creation of logical structure
• Proof reading and finalising writing with a fitting conclusion. Presentation skills coaching
Anyone who regularly communicates one on one in business needs to achieve maximum audience impact and this programme is tailored to do this. This training assists in the creation and delivery of an effective presentation. In this programme, delegates are trained on;
• building the presentation,
• making it relevant to the target audience
• use of visual aids, humour and gestures and
• Managing the audience. This is a 2 day programme and delivery can be to a group of 6 to 12 delegates or individual coaching for a specific presentation. Writing Fundraising Proposals
A fundamental skill for any good fundraiser is the ability to write effective fundraising proposals. This is the crux for any ‘Not for Profit’ organisation. Our training produces proposals that translate into funding for your organisation. Facilitation is over 2 days and learners are taught the following skills;
• Planning – this makes your request specific to the need
• Preparing the budget – working closely with the finance department and gaining the confidence to defend the budget
• Identifying income sources
• Contents of the proposal pack
• Do’s and don’ts of proposal writing
• Some reasons for proposals being turned down
• Completing funding application forms
• Correct grammar and register
• Thanking the donor
Public Relations & Marketing
Speech Writing, Press Statements and Media Releases
Assistance can be given ‘once off’ for a specific speech or alternatively, we can deliver the speech or press statement on your behalf. Marketing Strategy
Crystal Communications also assists in drawing up Marketing Strategies to most effectively harness your target Market. We do this by a consultative process involving a scoping exercise, needs analysis report and proposed strategy. We also include in this service the design, implementation and analysis of Market surveys to reveal the best positioning of your Marketing efforts. Business to Business Eventing
Networking has become the newest and most effective method of growing any business. Crystal Communications Event Management will organise and coordinate all the logistics for any business to business event you may be planning. We will also put you on touch with the right people relevant to your business. We will run a successful event that will add to your bottom line in terms of the useful links and contacts made. Through our PR department, we also organise and run exhibitions and can organise and run individual participation for your company in any exhibition or showcase.
