09/02/2026
James and Rachel Scholler - NEMT Growth Consultants got into pricing on Episode 22.
James has watched operators come in below market to win the work, then move rates up at two months, three months, and again until they've caught up to where everyone else sits.
Rachel added the customer's view. When a price lands that far under the rest of the market, the buyer's first question isn't about savings. It's about the service.
Both angles are worth holding at the same time if you're setting rates right now.
Episode 22 of the NEMT Growth Podcast, with Duet cofounder James O'Donnell. Watch: https://youtu.be/p17NmffLfRE